Reduce Cost For Business With Paid Media Outsourcing. Why not?
Paid Media and Paid Media Outsourcing may not be known as popular words but Paid Advertising may. It is shown that Paid Media is the process of purchasing advertising inventories on one or many media channels or publisher sites to spread the message of your brand or to reach your potential target customers. Meanwhile, Paid Media Outsourcing is an outsourcing marketing business type.
Paid Media is a digital advertising platform that includes sponsored content or videos that are served for promotional purposes such as products or services of the brand, new releases, new campaigns, etc.
In this article, we will dig into the definition of Paid Media, how many channels it has, and why Paid Media Outsourcing is the need for business.
What Is Paid Media?
Paid Media is an indispensable meaning when a brand wants to implement a Digital plan. It is referred to as a part of Digital Marketing with paid advertising to promote a brand to target audiences, which includes PPC advertising, content, and display ads. Moreover, Paid Media is also an important factor that helps businesses with increasing traffic, conversions, and growing revenue.
As the research from HubSpot (2020), there are some insightful marketing statistics that brands will be impressed by the functionality of Paid Media:
- 24% of marketers use paid advertising to impact direct sales
- The paid channels with the highest ROI are Facebook and Google Search advertising.
- 63% of companies agree their top marketing challenge is generating traffic and leads.
- There was a 220% increase in year-on-year ad spend on Instagram Stories
- 95% of all paid search ad clicks on mobile come through Google.
- Banners, native ads, and social media ads are the top display ad types.
- 33% of marketers use paid advertising to increase their brand awareness.
Taking advantage of paid advertising will help marketers gain a lot of types of customers such as new customers, remarketing customers, or lookalike group of customer who is seeking similar services with theirs. Paid media performs in many kinds of preferences, which includes pay-per-click ads, video ads, pop-up ads, display ads, social media ads, etc.
For example, Facebook ads management lets you create and promote your content on a Facebook page or an Instagram account with a post that you want to push sale in The Black Friday with a 70% discount on all items. Depending on the purpose of the campaign (increasing the interaction or getting new messages), our ads will retarget your current customers (who are following you) and reach your new and potential customers (who are looking for similar products or services).
What is Paid Media Outsourcing and the critical tasks?
Paid Media Outsourcing is a form of the outsourced marketing department to a business. Unlike an integrated marketing department that provides customers with Outsourcing Digital Marketing Solutions such as creating a marketing strategy, designing images and banners, editing videos, implementing ads, trading marketing, etc., Paid Media Outsourcing is a smaller form, focusing only on creating advertising campaign services for your brand.
Then, why Paid Media Outsourcing is a need for businesses? You may change your decision after reaching out to these 5 key main reasons for outsourced Paid Media departments below:
1. Saving time
You will have time to focus on growing your business while outsourced Paid Media will take the responsibility of managing your advertising budget and ads campaigns, even images, content, and ideas for the campaigns every month.
2. Stop worrying about hiring the right people
This is a difficult problem for businesses and HRM when recruiting people for the company with many questions: “Is it suitable for Paid Media requirements?”, “Is she/he the perfect candidate for that position we are looking for?”, and so on. However, you will not be worried about that because every marketing agency has its well-educated team. They will give you the most appropriate person to implement the campaigns. Just remember to choose the right agency!
3. More resources to focus on your brand strategy
If you want to create and promote advertising campaigns with your in house technical team, you will need to hire and train a group of people with ad implementer, content writer, designer/videographer before they start to work. This will lead to a cost burden of about $2000 to $3000 on the company’s budget because you do not have so many campaigns need to be launched in a month. So, why don’t you spend that amount of money on improving your products or services first and let the Paid Media Outsourcing agencies do that for you with just half of your budget?
4. Save money and generate higher returns
It is pointed out that your budget will be saved and your returns will be higher by hiring an agency for Paid advertising. Why? This is because Paid Media agencies have a large team who is trained to launch any kind of ads campaigns with the purpose of increasing conversions with the most suitable cost.
The cost that you are charged will depend on several factors, including: The outsourced marketing agency you hire, How many channels you want to implement on, How many posts you want to launch a campaign, Whether you will provide images and video or the agency has to create by themselves.
5. Fresh ideas and new perspective from people who are not attached to your business
We always want to think outside the box in every situation, even outsourcing Paid Media. Let take an example, your team has no more creative ideas and the campaigns go around and around with just a few ideas.
At that time, you will have to force them to create something new, some can but if they cannot? You will hire new team members? No. Just hire an agency and your problems will be solved.
Let’s be ready to outsource your Paid Media team!
When it comes to the growth of your business, outsourcing can be a thing of beauty. Not only Paid Media Outsourcing but also the whole outsourced marketing department. This will help you focus your time and budget on your brand strategy, products, and services rather than developing a laundry-list of secondary skills to support the various needs of your business.
So, if you want to develop your business to a new era, invest your money in what you need to improve and pass the rest to an expert who knows exactly what your Paid advertising needs.
